From Sketch to Shelf

How to Design and Build a Fashion Collection That Sells

✂️ A tactical playbook for fashion founders, designers & creative entrepreneurs

By Melih Özcanlı

You don’t need more designs.
You need a sellable, scalable collection.

From Sketch to Shelf is your go-to guide for turning creative ideas into cohesive fashion collections — and getting them into the hands (and closets) of your customers.

If you’ve ever struggled to move beyond moodboards, felt overwhelmed by production decisions, or launched a product that flopped despite looking great — this book was written for you.

Drawing from 25+ years of industry expertise, Melih Özcanlı lays out the systems, strategies, and soulful decisions behind building a profitable, resonant fashion collection in today’s fast-moving market.

💡 What You’ll Learn:

• How to build a collection with a clear point of view and pricing logic
• Why every brand needs a signature piece and how to design one
• How to plan an assortment that sells (not just looks good)
• Why you should start with fabric, not form — and how to source smart
• The art of pre-selling your collection to validate demand
• How to merchandise your story and create emotional resonance
• How to shoot and share lookbooks & visuals that convert
• And how to fuel consistent growth with a sustainable content engine

🎯 Who It’s For:

• Streetwear and fashion brand founders
• Apparel designers ready to go from sketch to shop
• Creatives launching their first collection
• DTC entrepreneurs who want both style and systems
• Small teams trying to do big things with limited resources

📦 What’s Inside:

• 45 page ebook (PDF)

You can keep designing. Or you can start shipping.
This book will help you do both — beautifully and profitably.

✅ Buy now.
📥 Start building your best collection yet — from sketch to shelf.